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 Craig
is a 25-year veteran of the public relations industry. He
operated The Workman Company, a St. Louis-based public relations
and public affairs agency for a decade, beginning in 1993.
He then formed Snyder & Workman Communications with Pete
Snyder.
Prior to that, he was vice president of the
St. Louis office of two large public relations agencies, Edelman
Public Relations Worldwide and Shandwick. He began his career
as a publications editor at Blue Cross of Missouri.
Craig is known for developing, executing and
managing strategic, multi faceted public communications programs
designed to significantly enhance the positive image and reputation
of an organization, its products and its activities. His award
winning public relations programs typically integrate a wide
range of activities such as research, media relations and
publicity, community relations, crisis management, publications,
issues management, employee relations, specialized communications
and results measurement.
Craig's programs have won four national awards
for public relations campaigns, consumer-directed public relations
programs and public affairs programs.
A former president of the St. Louis chapter
of the Public Relations Society of America, Craig can call
on colleagues from across the nation, when needed. For Lobbyist
Source, Craig leads public relations efforts, with a particular
focus on media training and media relations. He is a 1978
journalism graduate of the University of Missouri.
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