Political Capital Balance Sheet
by Franc Flotron

One of the earliest things that one must do when facing a political challenge is make a reasonable assessment of their political assets and liabilities. For those already involved in government relations they either consciously or unconsciously make those assessments on an ongoing basis. For someone who is completely new to politics this can seem like a very foreign world. Political capital is essential in the realm of politics for the players to judge your credibility, reliability and potential to help them when the tables are reversed.

A common mistake that those new to government relations make is that they may assume that they can simply buy political capital with money. This is true in part, money can make acquiring political capital easier if properly planned or it can land you in jail if your activities are characterized as bribes. This is a frequent problem for business people who equate everything to money. Hiring reputable government relations specialists can help you with political capital, but there is a real limit to how much you can buy, it can be very costly and it doesn’t last like it would if you built it yourself.

Good government relations experts like those at the Lobbyist Source, LLC can help you identify your hidden political assets and help you develop them quickly. The Lobbyist Source has a systematic means of helping you identify assets you may not realize that you have and they can help you develop new ones effectively.

Be wary of government relations experts who immediately want to make lots of contributions. Often they want to use your money to help build their political capital. If time allows, analyzing and building your political capital should be a careful methodical process.